We recently had the pleasure of capturing an influencer-led brand activation for Nature Spell, hosted at the beautifully curated Everyman Cinema in Manchester. The event brought together beauty influencers, creatives, and tastemakers for an exclusive screening of Wicked 2: For Good, blending cinematic storytelling with Nature Spell’s plant-powered beauty ethos.
Everyman Cinema Manchester provided the ideal backdrop for this activation. With its boutique interiors, warm lighting, and relaxed luxury, the venue elevated the experience while offering a visually rich environment for brand storytelling.
From guest arrivals to pre-screening conversations, the space allowed us to capture both candid interactions and strong branded imagery. Nature Spell’s presence was woven throughout the event in a subtle but effective way, ensuring consistent brand visibility without overpowering the experience.
Nature Spell incorporated a range of branded elements that enhanced the guest experience and translated seamlessly into visual content. These details played a key role in shaping the photography and reinforcing brand identity throughout the activation.
Branded elements included:
Nature Spell–branded popcorn and cinema snacks, creating a playful, on-theme moment for influencers
Curated branded freebies and take-home products, styled for both lifestyle shots and flat-lay content
Logo placement across packaging and event details, providing clear but natural brand visibility
Branded gifting moments, encouraging organic influencer content and social sharing
